Available for hire · Holladay, UT

LinkedIn Ads Expert
Who Actually
Drives Pipeline.

7+ years managing $400K–$750K/month in paid media. I help B2B SaaS companies turn LinkedIn into a predictable revenue channel — from strategy to execution.

MM

Mark McCammon

Performance Marketing Strategist

Open to work
7+
Years in paid media
$750K
Monthly budget managed
130%+
Pipeline goal exceeded
10x
Ad spend scaled for clients
LinkedIn Ads Meta Ads Google Ads TikTok Reddit Pinterest
$50M+ Total paid media managed
4 Agencies, 16+ clients
B2B SaaS Primary specialty
ABM Account-based marketing
What I do

LinkedIn Ads & Beyond

I build and run full-funnel paid media programs designed to generate qualified pipeline — not just impressions. Here's where I specialize.

🎯

LinkedIn Ads Strategy

Demand gen, ABM, lead gen, and brand awareness campaigns built from scratch or audited and rebuilt. Targeting, creative, bidding — all of it.

📈

B2B Demand Generation

Full-funnel programs that drive SQL and MQL growth. I align paid media to your pipeline goals and build the reporting to prove it.

🔁

Account-Based Marketing

Paid ABM across LinkedIn, Meta, and programmatic. Target your ICP account lists and serve the right message at every stage of the funnel.

🧪

Creative Testing & CRO

Systematic A/B testing frameworks across creative, copy, audiences, and landing pages. Find what works, scale it, cut what doesn't.

💰

Budget Management

Experienced managing $400K–$750K+ monthly across multiple platforms and clients. Efficient allocation, forecasting, and ROI accountability.

📊

Analytics & Attribution

Campaign performance reporting, attribution modeling, and insights that connect paid media spend to pipeline and revenue outcomes.

Proof of work

Results That Speak

Real wins from real campaigns. No fluff — just outcomes.

7× Meta Spend Scaled
Lemon Law Attorney · Level Agency
Scaled Meta ad spend 7× through creative testing, campaign restructuring, and audience optimization — all while maintaining lead quality and conversion efficiency.
54% → Under 10% Spam
Lead Gen Client · Level Agency
Diagnosed and resolved a spam lead crisis within days. Refined targeting, campaign settings, and lead qualification to drop junk lead rate from 54% to under 10% — saving the account.
$29K → $90K+ / Month
eCommerce Publisher · Avalaunch Media
Scaled Pinterest revenue 3× while sustaining a 10+ ROAS through creative optimization, audience testing, and smart campaign scaling strategies.
326% Revenue Increase
Foam Cushion Company · Avalaunch Media
Optimized Google Ads campaigns to drive a 326% jump in revenue, maintaining a 6+ ROAS for over a year through disciplined bidding and targeting refinements.
Career timeline

Where I've Done This Work

Agency experience managing large budgets across complex, multi-client environments.

Feb 2026 – May 2026

Senior Paid Social Manager

Rank Media Agency · Montreal, QC
  • Managed $400K+/month across LinkedIn, Meta, Reddit, and Google Ads
  • Scaled a tax services client from $5K to $50K/month in ad spend
  • Exceeded Q1 pipeline goals by 130%+ for AI SaaS platform via LinkedIn ABM
Jul 2023 – Aug 2025

Paid Media Manager

Level Agency · Pittsburgh, PA
  • Managed $600K+/month across Meta, LinkedIn, and Google Ads
  • Scaled Meta spend 7× for Lemon Law client through creative and audience work
  • Resolved a 54% spam lead rate down to under 10% within days
Jan 2022 – Jul 2023

Senior Marketing Campaign Planner

Duncan Channon · San Francisco, CA
  • Oversaw $750K+/month across Meta, LinkedIn, TikTok, Pinterest, and Twitter
  • Caught a LiveRamp billing error, preventing $100K+ in unnecessary costs
  • Mentored associate-level team members on strategy and optimization
Apr 2020 – Dec 2021

Paid Social Strategist

Avalaunch Media · Lehi, UT
  • Managed $250K+/month across 9 platforms for 16 eCommerce and lead gen clients
  • Grew Pinterest revenue from $29K to $90K+/month at 10+ ROAS
  • Drove 326% revenue increase for Google Ads client at 6+ ROAS
Core competencies

Skills & Specialties

The full toolkit — from campaign strategy to execution and reporting.

LinkedIn Ads & ABM
B2B SaaS Demand Gen
Full-Funnel Paid Media
Meta Ads (Facebook/Instagram)
Google Ads (Search/Display)
Pipeline & SQL Growth
Creative Testing & CRO
Budget Management & Forecasting
Marketing Analytics & Attribution
TikTok & Pinterest Ads
Reddit Advertising
Cross-Functional Collaboration

Let's build your pipeline.

Whether you need a LinkedIn Ads strategy built from scratch, a campaign audit, or ongoing management — I'm open to new opportunities.

Get in touch with Mark

markmccammon360@gmail.com · (951) 642-4505 · Holladay, UT