B2B Demand Generation Agency

We Fill Your Funnel.
You Close Deals.

Dark Funnel Media is a demand generation and paid social agency specializing in B2B SaaS. We run LinkedIn and Meta programs that generate qualified pipeline, not vanity metrics.

See What We Do Get Your Free Audit

$25M+

Paid social spend managed

Years running B2B campaigns

50+

B2B clients served

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30 minutes · No obligation · Real strategy

FREE

Why Dark Funnel Media?

No Fluff. No Excuses.
Just Pipeline.

Free Strategy Audit

No pitch. No pressure.

We start with a real conversation about your pipeline goals, your ICP, and where the biggest paid media opportunities are hiding.

$25M+

Paid Social Managed

We have managed large-scale B2B LinkedIn and Meta programs long enough to know what drives pipeline, what wastes budget, and what is coming next.

You Work With the Strategist

No account managers. No handoffs.

No junior staff learning on your dime. When you work with Dark Funnel Media, your campaigns are built and run by the same senior strategist every time.

The person behind the work

Mark McCammon

Founder, Dark Funnel Media

I started Dark Funnel Media because I kept seeing the same problem: great B2B companies burning budget on paid media that looked busy but never moved the pipeline needle. Broad targeting, generic creative, no real funnel structure, and an account manager who had never actually built a campaign from scratch presenting the monthly report.

I have spent 7+ years inside agencies managing over $25 million in LinkedIn and Meta spend for B2B SaaS companies, staffing firms, legal practices, and more. I know what works, I know what is a waste of money, and I am not going to hand your account off to a junior coordinator six weeks in.

When you work with Dark Funnel Media, you work directly with me on strategy, execution, and every report.

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What we do

Full-Funnel Paid Media,
Built for B2B

We build and manage demand generation programs across the channels that move the needle for B2B companies. Here is where we specialize.

🎯

Paid Social Channel Strategy

LinkedIn and Meta campaigns built around your ICP and pipeline goals, not just reach. Targeting, creative, bidding, and structure handled end-to-end with a LinkedIn-first approach.

📈

B2B Demand Generation

Full-funnel programs that drive SQL and MQL growth. We align paid media investment directly to pipeline goals and build the reporting to prove it is working.

🔁

Account-Based Marketing

Paid ABM across LinkedIn and Meta. Target your ICP account lists with the right message at every funnel stage, from awareness through to conversion.

🖥️

Landing Page / Form Dev & CRO

Traffic only converts when the destination earns it. We build and optimize landing pages and lead forms that increase conversion rates and improve lead quality.

🧪

Creative Testing

Systematic A/B testing across creative, copy, audiences, and offers. We run structured experiments, find what works, scale winners, and cut what does not perform.

💰

Budget Management

Experienced managing over $2 million in monthly ad spend across LinkedIn and Meta. Efficient allocation, forecasting, and ROI accountability so every dollar is tracked.

📊

Analytics & Attribution

Campaign performance reporting, multi-touch attribution modeling, and insights that connect paid media spend to pipeline and closed revenue. We do not just report numbers; we tell you what they mean and what to do next.

Proof of work

Results That Speak

Real campaign outcomes from real budgets. No inflated case studies, just what we have delivered.

$0 to $128K Pipeline in a Single Quarter

B2B SaaS · AI-Powered SMS and Email Platform · LinkedIn ABM

This client had a struggling international market segment burning 20% of a $190K monthly LinkedIn budget with zero pipeline to show for it. CPLs were in the thousands, CTR sat at 0.35%, targeting was broad with no exclusions, and the funnel architecture was essentially nonexistent. We rebuilt the entire program from the ground up: contact-list targeting, proper audience exclusions, budget reallocation toward high-intent accounts, a shift to thought leadership creative, full-funnel restructure, message ad testing, and lead form optimization. The result was approximately $128K in pipeline generated in Q1 from a standing start, with CTR more than doubling and the program entering Q2 on a 3.2x ROAS trajectory with a repeatable, scalable system in place.

10x Ad Spend Scaled While Hitting SQL Goals

B2B Tax and Accounting Services · LinkedIn and Meta

A B2B tax and accounting services client needed to grow aggressively while maintaining lead quality. We scaled their monthly ad budget from $5K to $50K through new English-language acquisition campaigns that generated net-new SQL volume without sacrificing conversion efficiency.

7x Meta Spend Scaled

Legal Services Client · Paid Social

Scaled Meta ad spend 7x through systematic creative testing, campaign restructuring, and audience optimization, while maintaining lead quality and cost efficiency throughout the entire scale.

54% Spam Leads Down to Under 10%

B2B Lead Gen Client · Campaign Rescue

Diagnosed and resolved a spam lead crisis within days. Refined targeting, settings, and qualification criteria to drop junk lead volume from 54% to under 10%, protecting ad spend and restoring account health.

326% Revenue Increase

eCommerce Client · Paid Search

Optimized paid search campaigns to drive a 326% jump in revenue while sustaining a 6+ ROAS for over a year through disciplined bidding strategy and ongoing audience refinements.

What to expect

A Free Audit. No Pressure.
No Runaround.

We keep it simple. Here is what the process looks like when you reach out.

Step 1

Discovery Call (30 minutes)

We learn your business, your pipeline goals, and where things stand today. We will also discuss access to your ad accounts so we can take a real look under the hood.

Step 2

The Audit (5 business days)

We dig into what matters most to you. Every audit is focused on your priorities, your channels, and your situation. No generic checklists, just high-quality data-backed strategy.

Step 3

Strategy Session (1 hour)

We walk you through what we found, what we would do about it, and the business impact. You will leave with real opportunities regardless of whether you work with us or not.

Step 4

Next Steps

If it feels like a fit on both sides, we walk you through how we work and what it costs. We will be ready to start driving results in the first 30 days.

We Fill Your Funnel.You Close Deals.